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Case Study · Web Design + Branding

Shana Hall
Tattoos.

A complete rebuild from a rented template platform to a fast custom WordPress site built around one thing: the artwork.

CLIENT

Shana Hall Tattoos

A Central Florida tattoo artist specializing in neo-traditional and geometric work, with a loyal following and a portfolio that deserved better than a template.

ENGAGEMENT

Platform Migration + Custom Design

A full move from Squarespace to WordPress with a custom art portfolio, Instagram integration, and a clean SEO foundation.

OUTCOME

A Site She Actually Owns

An art-first website on a platform she controls, with her portfolio front and center and a clear path from follower to booked client.

The Challenge

The old Squarespace site was a rented template. The layout fought the artwork, customization hit a wall fast, and the monthly platform lock-in meant the site could never really become her own.

Her audience lives on Instagram, but the site did not connect the two worlds. The work that fills her books was not the first thing a visitor saw.

Our Approach

We migrated everything to WordPress on managed hosting and designed the site around the ink, dark, clean layouts that let neo-traditional color and geometric linework speak for themselves.

Her Instagram feeds straight into the site, the gallery is the homepage star, and the SEO groundwork is laid so people searching for her style of work in Central Florida actually find her.

What We Delivered.

A platform migration and a portfolio-first redesign, built to grow with her.

🎨

Art-First Design

Dark, gallery-driven layouts that put the tattoo work front and center on every page, no template constraints.

🔁

Squarespace to WordPress

A clean migration of every page, image, and detail onto a platform she owns outright, with no monthly template rental.

📸

Instagram Integration

Her latest posts flow onto the site automatically, so the portfolio stays fresh without extra work.

📱

Mobile-First Build

Most of her visitors arrive from Instagram on a phone. The site is built for that exact journey.

🚀

Performance & Hosting

Fast, optimized, and properly hosted, image-heavy pages that still load quickly.

📈

SEO Foundation

Clean titles, structured data, and local search groundwork for her style and her city.

SERVICES INVOLVED

Digital Growth & Web Design  ·  Custom Web Development  ·  Platform Migration  ·  SEO Foundations  ·  Hosting & Maintenance

Outgrown Your Template Platform?

If your Squarespace or Wix site is fighting you instead of working for you, we can move you to something you own. We will give you a clear, honest read on what it takes.

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